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Come see us at our NEW location! 5437 W. Saginaw Hwy. Lansing, MI 48917
Come see us at our NEW location! 5437 W. Saginaw Hwy. Lansing, MI 48917

Products

  • Dimpl

    $12.99

    Fat Brain Dimpl Little fingers can't resist these beautiful buttons! Built safely into the sturdy ABS plastic frame are five vibrant silicone bubbl...

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    $12.99
  • Dimpl Digits

    $24.99

    Touch, push, pop, and learn!Squishy, silicone bubbles captivate the fingers in a way that's impossible to put down while simultaneously opening a u...

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    $24.99
  • Dimpl Duo

    $24.99

    Textures, colors, shapes, and words! On one side, each silicone button is embossed with a different shape and labeled with its matching word in Eng...

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    $24.99
  • Dimpl Stack

    $24.99

    A vibrant stack-and-discover experience! The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little fing...

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    $24.99
  • FlyFecta Game

    $24.99

    Fat Brain FlyFecta Game Aim, roll, launch, win! In this intense game of strategy, luck, and skill, players use the ramps to try and launch their d...

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    $24.99
  • GibGab Game

    $27.99

    GibGab Game Can you gib faster than they can gab?Pick a category from one of the cards and then press the center button to switch it on. The light...

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    $27.99
  • Heap-O-Sheep Game

    $29.99

    Taking turns, players use their springboard to launch their sheep onto the hook-and-loop paddock. Each sheep is covered with hook and loop fabric....

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    $29.99
  • Hey Clay - Forest Animals Air-Dry Clay

    $24.99

    Become a professional clay artist!This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking t...

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    $24.99
  • Hey Clay - Monsters

    $19.99

    Become a professional clay artist! The 18 cans of high-quality clay included in this vibrant set are soft, lightweight, non-sticky, nontoxic, and s...

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    $19.99
  • Hey Clay - Poop Oops Air-Dry Clay

    $24.99

    A playfully disgusting clay-molding adventure!This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young arti...

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    $24.99
  • InnyBin

    $29.99

    An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill t...

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    $29.99
  • Lidzy

    $19.99

    Fat Brain Lidzy A simple machine becomes a sensory adventure! Each lid features a unique shape and textures to feel. But then, unscrew them and li...

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    $19.99
  • Lil' Dimpl

    $9.99

    Baby's new best buddy!Made entirely of soft, safe silicone, this squishy little sidekick is soothing for sore gums and fascinating for little finge...

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    $9.99
  • Mini Squigz

    $29.99

    Stick 'em to any smooth surface!Mini Squigz may be tiny, but their building fun is MIGHTY!These new members of the Squigz family are 40% smaller, p...

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    $29.99
  • Personalized Name Puzzle

    $34.99

    *Please add the name you want to the note section at check out.* Product Description There's nothing quite like the feeling children get when they ...

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    $34.99
  • Pip Squigz

    $24.99

    The ultimate KEEP-THEIR-ATTENTION TOY has arrived!  What happens when babies and toddlers encounter playful colors, fun sounds, fresh tactile exper...

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    $24.99
  • pipSquigz Loops Blue

    $12.99

    Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

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    $12.99
  • pipSquigz Loops Orange

    $12.99

    Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

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    $12.99
  • Plui Rainball by Moluk

    $14.99

    Fat Brain Plui Rainball by Moluk A rain ball for bath or pool - Plui is one unique little creatures. Immerse Plui in water to fill it up and then ...

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    $14.99
  • Pretendables Bakery Set

    $39.99

    Pretendables Bakery Set What sweet treats will you be cookin' up today? Crack the hook-and-loop egg into the bowl. Pour in some baking mix and stir...

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    $39.99
  • Pretendables Cinnamon Roll Set

    $34.99

    Pretendables Cinnamon Roll Set Pop open the canister and pull out the four plush cinnamon rolls - they can actually be unrolled and rolled back up!...

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    $34.99
  • Pretendables Cleaning Set

    $29.99

    Pretendables Cleaning Kit Little ones love to feel like they're helping out, and with this set, they get to actually help out. The spray bottle re...

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    $29.99
  • Pretendables Doctor Set

    $39.99

    Pretendables Doctor Set A thermometer, a finger oximeter, an otoscope, a reflex hammer, a stethoscope with real heartbeat sounds, a box of bandage...

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    $39.99
  • Pretendables Fruit and Veggie Basket Set

    $29.99

    Pretendables Fruit and Veggie Basket Set Kids can carry all the wooden fruits and veggies in the bright green basket like they're shopping for the ...

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    $29.99
  • Pretendables Lemonade Set

    $39.99

    Pretendables Lemonade Time Set No need for a Rockwellian neighborhood street corner. Kids can set up the perfect lemonade stand right in the playro...

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    $39.99
  • Pretendables Nacho Set

    $29.99

    Pretendables Nacho Set Every day is Taco Tuesday!Open up the sturdy takeout bag and you'll find everything you need for the perfect Mexican lunch.T...

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    $29.99
  • Pretendables Picnic Basket Set

    $34.99

    Pretendables Picnic Basket Set Spread out the picnic blanket and start loading the felt toppings between the slices of pretend bread. Add the prete...

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    $34.99
  • Pretendables Pizza Set

    $49.99

    Pretendables Pizza Set The felt toppings stick to the hook-and-loop spots of the pizza slices. Use the peel to slide the pizza in and out of the ov...

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    $49.99
  • Quubi

    $12.99

    Young minds will bloom at the sight of this cube! Each edge is connected by elastic bands to allow little hands to bend it and twist it this way an...

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    $12.99
  • Rock N' Roller Piano

    $32.99

    Roll into a ruckus of melody-making fun!The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other s...

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    $32.99
  • Simpl Dimpl

    $4.99

    Young or old, this unique little keychain provides endless hours of fidget fun! The frame is made of strong, high quality plastic - ideal for rattl...

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    $4.99
  • Simpl Dimpl Bright Colors

    $4.99

    New, more colorful version of the popular Simpl Dimpl fidget keychain Encourages tactile stimulation, calmness, concentration Fidgety fingers can't...

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    $4.99
  • Simpl Dimpl Glow-in-the-Dark

    $4.99

    Unique, glow-in-the-dark edition of the popular Simpl Dimpl Encourages tactile stimulation, calmness, concentration Fidgety fingers can't put it d...

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    $4.99
  • SpillAgain

    $49.99

    Retro, classic-style toys are all the rage now, and for good reason: They don't make 'em like they used to. Except "they" do, and we have them! Our...

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    $49.99
  • Spinagain

    $34.99

    It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

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    $34.99
  • Squigz Deluxe Set

    $54.99

    Fat Brain Squigz Deluxe Set Squigz are fun little suckers!Apply pressure to two Squigz. Air rushes out and the fun rushes in!Connecting to each ot...

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    $54.99